![]() The only way I can do that is to pack as many chickens into the smallest space as possible requiring as little human labor as possible. Imagine what happens when you commoditize and demand the reduction of cost to the production of animals, specifically to eggs as an example: Now, if my competitors can deliver an egg for less than 10 cents, I better be able to do the same thing. That's cool with scrap metal but when you cut costs in the production of animals, you're doing so at the great expense of animal welfare. If I fail to find ways to cut costs, I'll simply be driven out of business by my competitors who do find ways. Now, if I'm the producer of these commodities, that means that I'm competing to deliver the cheapest price possible-and I'm constantly trying to shave a penny here and a penny there. The definition of a commodity is that it is essentially undifferentiated, meaning that, as a consumer, I'm just gonna buy the cheapest version of it. Animals are now commodities-not a whole lot different than scrap metal. His big point: Our farms aren't what they used to be and animals are not treated the way they used to be treated. His focus is on (and he thinks animal's rights activists' focus should be on) the ethics issue. The three major ones: nutrition reasons, environmental reasons & ethical reasons. His thoughts: There are a lot of compelling reasons to become vegetarian/vegan. Buy a copy thru the link or cruise on over to a Borders to support a guy who deserves to be supported and to learn what's up with the abuse in the production of the meat our world consumes.įirst of all, did you know we killed 10 BILLION animals in the US alone last year? Yikes. Unbelievably passionate about his work and committed to changing the world.Ĭheck out his new book: Meat Market: Animals, Ethics & Money. Just got back from dinner with Erik Marcus of followed up by his book signing in Pasadena.
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